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Multicultural Marketing Undergraduate Certificate

For More Information

Toby Graves
tlgraves@fsu.edu
(850) 645-2946

Learn more from the
Multicultural Marketing web site.

The Multicultural Marketing Certificate teaches processes for creating successful campaigns geared at diverse U.S. target audiences, from conducting research to creating a strategy, and finally to implementing it. By pursuing this certificate, you will learn:

  • The similarities and differences in consumer behavior among Hispanic, Asian, African-American, Non-Hispanic White, and other emerging market segments in the U.S.
  • Current trends and the future of multicultural marketing
  • What to consider when conducting qualitative and quantitative multicultural research and how to uncover cultural insights by analyzing this research
  • How to develop culturally strategic messages that translate into successful campaigns

Accreditation

Regionally accredited through the Southern Association of Colleges and Schools

Method of Delivery

Internet and Tallahassee Main Campus

Time to Completion

Must be completed within 3 years.

Careers

This certificate aims to help organizations develop the multicultural intelligence necessary to connect with the increasingly diverse American population. The skills developed in this program are not only for individuals who want to work in marketing or advertising, they also becoming very important in most industries, including education, healthcare, service, policy, public administration, to name a few. Here are a few areas of your organization that these skills can be applied to:

  • Account Planning
  • Advertising
  • Communication
  • Customer Service
  • Human Resource Management
  • Information Technology
  • Marketing
  • Management
  • Public Relations
  • Sales

Fees

The cost of this program is equal to tuition and fees for the Academic Year 2018-19 as stated on the Student Business Services website, plus a per credit hour distance learning fee (fees vary by course). Contact the department for more specific fee information relative to student status and location.



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