Learn more from the
Multicultural Marketing web site.
The 2010 U.S. Census documents that the three main minorities in the U.S., Hispanic, African American, and Asian, account for about 37% of the total U.S. population and that in many major metropolitan areas they are now the majority. Further, they account for almost three trillion dollars of buying power. Their cultures, however, have not been taken into consideration in advertising and marketing plans. There is a current vacuum in the U.S. industry of professionals that understand how to address U.S. culturally diverse markets, including basic areas of knowledge such as: demographics, psychographics, consumer insights and behavior, segmentation, cultural archetypes, and media behaviors. The certificate is designed to bridge the above mentioned void by offering graduate students and professionals in industry the opportunity to learn about and work effectively with emerging minority groups.
Regionally accredited through the Southern Association of Colleges and Schools
Graduate students pursuing a certificate in Multicultural Marketing Communication will apply multicultural marketing knowledge to their academic and/or professional lives.
These courses may not be offered every semester.
Applicants must have earned a Bachelor degree prior to admission.
The application requires the submission of a completed application form, transcript, and a one or two page letter of intent explaining why this certificate program is of interest to the student and how s/he will use the skills obtained in his/her professional or academic career.
A Capstone Experience paper will be required of all students. This paper will be a 15 to 20 page paper applying the knowledge acquired to their current academic or professional work. The student must maintain a cumulative 3.0 (B) grade point average or higher in all certificate courses. The program must be completed within 3 years of its initiation.
The cost of this program is equal to tuition and fees for the Academic Year 2016-17 as stated on the Student Business Services website, plus a per credit hour distance learning fee (fees vary by course). Contact the department for more specific fee information relative to student status and location.